I love guerrilla marketing, my favourite kinds are when you have a digital element or some kind of user interaction. I also like ones that use biometric data or ones that make you laugh.
Here are a few examples of my favourite ads I feel are relative to this project.
This is a video for adobe photoshop, I love how it breaks down that social barrier and awkwardness at the bus stop, and allows people to find a commonality and connect, even if its for a minuet.
This was an ad for a gym. a bit harsh for some people but clever none the less.
This is the new sony walkman, its waterproof and is for gym goers. that is all.
This is a publicity stunt for a movie that featured girl with super human powers, needless to say its amazing!